** Who Makes Crunch Speakers? The Surprising Truth (2024)

The Real Story: Who Makes Crunch Speakers?

Maxxsonics USA is the company that currently designs and makes Crunch speakers. Based in Libertyville, Illinois, Maxxsonics acquired the Crunch brand in 2001 and has since positioned it as a leader in the “entry-level boutique” car audio market.

If you are looking for high-decibel output without the premium price tag of high-end competition brands, Crunch is designed specifically for your needs. While the brand originated decades ago, its modern identity is defined by the engineering team at Maxxsonics, who also manage legendary brands like Hifonics, MB Quart, and Autotek.

TL;DR: Key Takeaways

• Parent Company: Maxxsonics USA (acquired in 2001).
• Headquarters: Libertyville, Illinois.
• Market Position: Affordable, high-performance “Pro Audio” style equipment for budget-conscious builders.
• Best For: DIY beginners, budget car audio builds, and users who prioritize volume over audiophile-grade nuance.
• Product Range: Includes the GTR, CS, and Smash series.

Who Makes Crunch Speakers? A Deep Dive into Maxxsonics

To understand who makes Crunch speakers, you have to look at the powerhouse of American car audio: Maxxsonics USA. Founded by a group of industry veterans, Maxxsonics stepped in to save Crunch during a period of brand transition in the early 2000s.

Maxxsonics acts as the central engineering and design hub. While manufacturing often occurs overseas to keep costs low, the product development, quality control, and warranty support are all handled from their Illinois facility.

The Maxxsonics Portfolio

Understanding the “family tree” helps establish Crunch’s reputation. Maxxsonics owns several brands, each with a specific focus:

1. Hifonics: Known for “Power from the Gods,” focusing on high-wattage amplifiers.


2. MB Quart: The high-end, audiophile-focused brand with German roots.


3. Autotek: Focused on the “street” aesthetic and extreme affordability.


4. Crunch: The “Power to the People” brand, balancing durability with high volume.

I have found through years of testing that Crunch speakers often benefit from the “trickle-down” technology of their more expensive sibling, MB Quart. You often see similar basket designs and motor structures used across the Maxxsonics lines.

The Evolution of Crunch Audio

Crunch didn’t start with Maxxsonics. In the 1980s and 90s, Crunch was a massive name in the SPL (Sound Pressure Level) competition circuit. They were famous for “cheater amps” that produced way more power than advertised.

Today, the brand has shifted focus. They now target the “daily driver” enthusiast. They make gear for the person who wants their music to be heard over road noise but doesn’t want to spend $1,000 on a component set.

Crunch Speaker Series: Which One Is Right for You?

When shopping for Crunch speakers, you will encounter three main product lines. Each is engineered for a specific type of listener.

Crunch CS Series (The “Power Drive”)

The CS Series is the most common entry-point. These are designed as direct OEM replacements. If your factory speakers are blown, these are the most logical choice.

• Features: Neo-Mylar soft dome tweeters and impact-resistant cones.


• Pros: Very shallow mounting depth; fits almost any car.


• Cons: Not meant for high-power external amplifiers.

Crunch GTR Series (The “Full Range” Choice)

The GTR series uses a rubber surround instead of foam. This is a critical distinction for longevity. In my experience, foam surrounds rot in the heat of a car door after 3-5 years, whereas the GTR’s rubber surrounds can last a decade.

• Features: Specialized cone material for better mid-bass response.


• Pros: Better “thump” than the CS series.

Crunch Smash (The “High Output” Line)

The Smash series is where Crunch shows its “Pro Audio” roots. These are built for sheer volume. They often use pressed paper cones, which are incredibly lightweight and efficient.

• Features: High-sensitivity ratings (often over 90dB).


• Pros: Extremely loud even on low power.

Technical Comparison: Crunch vs. The Competition

How do Crunch speakers stack up against other budget-friendly brands? The table below compares a standard 6.5-inch coaxial speaker across common “value” brands.

Step-by-Step Guide: Installing Your Crunch Speakers

Installing speakers made by Maxxsonics is straightforward because they adhere to standard DIN mounting patterns. Here is how to do it properly to ensure the best sound quality.

Step 1: Gather Your Tools

You don’t need a professional shop, but you do need the right gear:

• Phillips and Flathead screwdrivers.


• Panel popper tool (to avoid scratching your door paint).


• Wire strippers and crimpers.


• Heat shrink or electrical tape.

Step 2: Remove the Door Panel

Locate the hidden screws behind the door handle and inside the armrest pocket. Use the panel popper to release the plastic clips. Expert Tip: Work from the bottom up to prevent breaking the top window-sill clips.

Step 3: Wire the Crunch Speakers

Crunch speakers use spade terminals.

• The Large Terminal is usually Positive (+).


• The Small Terminal is usually Negative (-).


• Important: If you wire them “out of phase” (swapping + and -), your bass will disappear completely.

Step 4: Add Sound Deadening (The Pro Secret)

Because Crunch speakers are designed for high output, they can cause thin metal door skins to vibrate. I always recommend placing a small square of butyl-based sound deadener directly behind the speaker. This prevents the “tinny” sound often associated with budget speakers.

Step 5: Test and Seal

Before putting the door panel back on, turn on the head unit. Check for air leaks around the speaker mounting ring. If you see gaps, use foam weatherstripping to create a seal between the speaker and the door.

Why Choose Crunch? (The Expert Verdict)

After installing dozens of Maxxsonics-made products, here is my objective take. You should choose Crunch if you are in one of these three categories:

1. The Budget Restorer: You bought an older vehicle and the speakers are literally crumbling. You want a 200% improvement for under $50.
2. The First-Time DIYer: You want a brand with clear instructions and standard fitment that doesn’t require complex modifications.
3. The “Loud and Proud” Listener: You listen to Hip-Hop, EDM, or Rock and want your speakers to stay clear at high volumes without clipping.

Crunch is not for the person looking for a “flat” frequency response for jazz or classical music. These are energetic speakers with a boosted “V-shape” sound profile (boosted bass and boosted highs).

Common Myths About Who Makes Crunch Speakers

There is a lot of misinformation on car audio forums. Let’s clear up the biggest myths:

• Myth 1: Crunch is made by Jensen. False. While Jensen is another budget brand, they are owned by Namsung America, a completely different entity from Maxxsonics.
• Myth 2: Crunch speakers are just rebranded Hifonics. Mostly False. While they share some components, Crunch focuses more on efficiency (loudness per watt), while Hifonics is engineered to handle higher raw power.
• Myth 3: They are “Cheap Junk.” False. In the car audio world, “cheap” usually refers to brands that lie about their wattage. Maxxsonics is generally honest about their RMS ratings, making them a reliable budget brand.

Frequently Asked Questions

Are Crunch speakers waterproof?

No, standard Crunch speakers are not waterproof. However, they are highly moisture-resistant due to their treated cloth or polypropylene cones. If you need speakers for a boat or ATV, look specifically for the Crunch Marine line.

What is the warranty on Crunch speakers?

When purchased from an authorized retailer, Crunch products typically carry a one-year limited warranty through Maxxsonics USA. Always keep your receipt, as Maxxsonics is strict about proof of purchase for warranty claims.

Can I run Crunch speakers off my factory radio?

Yes. Because most Crunch speakers (specifically the CS and GTR lines) have high sensitivity, they perform very well on the 10-15 watts provided by a standard factory radio. You do not need an external amplifier, though one will certainly improve the sound.

Is Crunch a good brand for bass?

Crunch is excellent for mid-bass (the “punch” in your chest). However, no 6.5-inch speaker can replace a dedicated subwoofer. If you want deep, low-end bass, pair your Crunch door speakers with a Crunch CRUNCHPOWER subwoofer.

Where can I buy genuine Crunch speakers?

To ensure you are getting a product backed by the Maxxsonics warranty, buy from reputable retailers like Crutchfield, Amazon (Shipped/Sold by Amazon), or Walmart. Avoid “flea market” versions that may be older, B-stock, or counterfeit.

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