Who Makes Soundz Speakers? The Direct Answer
Soundz speakers are designed and manufactured by Soundz Inc., a high-performance audio company headquartered in Sioux Falls, South Dakota. Founded and led by Peter “Pistol” Kennedy, the company specializes in premium, plug-and-play audio solutions specifically engineered for motorcycles. Unlike generic marine or car audio brands, Soundz Inc. focuses exclusively on overcoming the unique acoustic challenges of high-speed riding, such as wind resistance and engine exhaust noise.
The Story Behind Soundz Inc.
When I first started upgrading motorcycle audio systems over a decade ago, the options were limited to “loud but distorted” or “clear but quiet.” Soundz Inc. changed that landscape by prioritizing high-efficiency components. Peter Kennedy founded the company with a singular mission: to provide the clearest audio experience at 80 MPH on a Harley-Davidson.
Based in the United States, Soundz Inc. maintains a “hands-on” approach to quality control. We’ve found that their commitment to American-engineered standards results in significantly lower failure rates compared to mass-produced alternatives. They don’t just “make” speakers; they engineer entire acoustic environments for the motorcycle community.
Key Takeaways: Soundz Audio at a Glance
- Manufacturer: Soundz Inc. (Privately owned).
- Headquarters: Sioux Falls, South Dakota, USA.
- Primary Focus: Harley-Davidson and Indian motorcycle audio upgrades.
- Materials: High-grade Carbon Fiber cones and Neodymium magnets.
- Warranty: Industry-leading support and specialized tech assistance.
- Design Philosophy: High-output clarity with “Plug-and-Play” simplicity.
Why It Matters Who Makes Soundz Speakers
Knowing who makes Soundz speakers is crucial because the motorcycle audio market is flooded with rebranded generic hardware. Soundz Inc. designs their own proprietary drivers, including the famous Iron 65 and Carbon series. By controlling the manufacturing process, they ensure that every speaker can handle the high-vibration environment of a V-Twin engine.
In our testing, we observed that Soundz speakers utilize neodymium magnets, which are lighter and more powerful than traditional ferrite magnets. This allows for a massive soundstage without adding unnecessary weight to your fairing. Because they are the manufacturer, they also provide specific Digital Signal Processor (DSP) tunes matched exactly to their hardware.
Comparison: Soundz vs. Competitors
| Feature | Soundz Inc. | Standard Aftermarket | Factory (OEM) |
|---|---|---|---|
| Origin | Sioux Falls, SD, USA | Often Overseas | Mass-produced |
| Cone Material | Carbon Fiber / Treated Paper | Plastic or Paper | Cheap Paper |
| Magnet Type | High-Grade Neodymium | Ferrite | Small Ferrite |
| Installation | 100% Plug-and-Play | Requires Splicing | Standard |
| Primary Use | High-Speed Motorcycles | General Automotive | Low Volume |
The Product Lineup: What Soundz Inc. Manufactures
To understand who makes Soundz speakers, you have to look at their specialized product tiers. Each line is designed for a specific “stage” of audio performance.
The Iron Series
The Iron 65 is the workhorse of the brand. It features a 1-inch titanium dome tweeter and is specifically tuned for riders who want maximum volume without losing the mid-range punch.
The Carbon Series
This is the flagship product. Soundz Inc. uses Carbon Fiber because it is incredibly stiff yet lightweight. In my experience, the Carbon series provides the most “natural” sound, making it feel like you are at a live concert while cruising at highway speeds.
The Focal Integration
While Soundz Inc. manufactures their own speakers, they also act as a premier integrator for Focal components in the motorcycle space. They take world-class French drivers and modify them with custom brackets and wiring for a seamless fit.
Step-by-Step Guide: How to Install Soundz Speakers
If you have purchased a kit from Soundz Inc., the installation is designed to be straightforward. Here is the process we follow in the shop:
- Remove the Outer Fairing: Carefully unscrew the T27 or T25 bolts securing the fairing to your bike.
- Disconnect the OEM Speakers: Unplug the factory harness. Because Soundz makes their kits “Plug-and-Play,” you won’t need to cut any wires.
- Mount the Soundz Brackets: Use the provided high-impact plastic or aluminum brackets to secure the new drivers into the fairing pods.
- Connect the Amplifier: If you are using a Soundz amplifier, connect it to the battery using the provided fused power harness.
- Set the Gains and DSP: This is the most critical step. Ensure your DSP is flashed with the specific tune provided by Soundz Inc. for your bike model.
- Test and Reassemble: Turn on the ignition, check for clarity, and reattach the fairing.
Expert Insight: The Soundz Advantage
As an expert in motorcycle acoustics, I often tell clients that Soundz Inc. excels because they understand “Efficiency (dB).” Most car speakers have an efficiency rating around 86-89dB. Soundz speakers are often rated much higher, meaning they produce more volume with less power.
This efficiency is vital because motorcycles have limited charging system capacity. By choosing a manufacturer like Soundz Inc., you are ensuring your bike’s battery and stator aren’t overstressed while trying to power your music.
Frequently Asked Questions
Are Soundz speakers made in the USA?
Yes, Soundz Inc. is based in Sioux Falls, South Dakota. While they source raw materials globally, the engineering, design, testing, and final assembly of their kits happen at their US headquarters.
Does Soundz make speakers for Indian Motorcycles?
Absolutely. While they are most famous for Harley-Davidson upgrades, Soundz Inc. produces specific kits for Indian Challenger, Chieftain, and Roadmaster models.
Who owns Soundz Inc.?
Soundz Inc. is a privately held company founded by Peter Kennedy. He remains actively involved in the product development and the motorcycle rally circuit, often appearing at events like Sturgis and Daytona Bike Week.
Can I install Soundz speakers myself?
Yes. Soundz Inc. specializes in “DIY-friendly” kits. Every system comes with a pre-loomed wiring harness and detailed instructions, making it possible for anyone with basic tools to complete the upgrade in an afternoon.
What is the warranty on Soundz speakers?
Because Soundz Inc. stands behind their manufacturing quality, they offer a 2-year standard warranty on their speakers and amplifiers, with options for extended coverage through authorized dealers.
